There seems to be a relaxed atmosphere regarding the use of ethnic groups, interracial couples, and gay

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There seems to be a relaxed atmosphere regarding the use of ethnic groups, interracial couples, and gay and lesbian themes in advertising. Explain the benefits and pitfalls inherent in this strategy.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:45 AM

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There seems to be a relaxed atmosphere regarding the use of ethnic groups, interracial couples, and gay

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A 2013 study reported on by Susan Heavy of Reuters News indicated that there are very mixed emotions ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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