Think about the product offerings for customers at JCPenney department stores. Also, consider Apples customers and products.

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Think about the product offerings for customers at JCPenney department stores. Also, consider Apple’s customers and products. Do you expect that differences in the kinds of products of the two companies might result in differences in their pricing strategies? Explain.
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Business Essentials

ISBN: 978-0133771558

10th edition

Authors: Ronald J. Ebert, Ricky W. Griffin

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