Today's retailers are finding that online sales and service are a necessary ingredient of their overall marketing
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1. How does a consulting firm, service provider, or software firm help a retailer reduce cost and become more competitive for Internet sales? What is the role of operating leverage in the retailer's decision to outsource online sales and service?
2. What role if any does globalization play in a retailer's efforts to reduce costs on Internet sales?
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Related Book For
Cost management a strategic approach
ISBN: 978-0073526942
5th edition
Authors: Edward J. Blocher, David E. Stout, Gary Cokins
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