Video Tech is considering marketing one of two new video games for the coming holiday season: Battle Pacific or Space Pirates. Battle Pacific is a unique game and appears to have no competition. Estimated profits (in thousands of dollars) under
Video Tech is considering marketing one of two new video games for the coming holiday season: Battle Pacific or Space Pirates. Battle Pacific is a unique game and appears to have no competition. Estimated profits (in thousands of dollars) under high, medium, and low demand are as follows:
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Video Tech is optimistic about its Space Pirates game. However, the concern is that profitability will be affected by a competitor’s introduction of a video game viewed as similar to Space Pirates. Estimated profits (in thousands of dollars) with and without competition are as follows:
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a. Develop a decision tree for the Video Tech problem.
b. For planning purposes, Video Tech believes there is a 0.6 probability that its competitor will produce a new game similar to Space Pirates. Given this probability of competition, the director of planning recommends marketing the Battle Pacific video game. Using expected value, what is your recommended decision?
c. Show a risk profile for your recommended decision.
d. Use sensitivity analysis to determine what the probability of competition for Space Pirates would have to be for you to change your recommended decisionalternative.
Battle Pacific Profit Probability High $1000 0.2 Demand Medium $700 0.5 Low $300 0.3 Space Pirates With Competition Profit Probability High $800 0.3 Demand Medium $400 Low $200 0.3 Space Pirates Without Competition Profit Probability High $1600 0.5 Demand Medium $800 0.3 Low $400 0.2
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- Tutor Answer
a b EVnode 2 021000 05700 03300 640 EVnode 4 03800 04400 03200 460 EVnode 5 051600 …View the full answer

Quantitative Methods for Business
ISBN: 978-0324651751
11th Edition
Authors: David Anderson, Dennis Sweeney, Thomas Williams, Jeffrey cam
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