What are some of the legal and ethical issues involved in collecting competitor intelligence in the following situations?
a. Hotel A sends an employee posing as a potential client to Hotel B to find out who Hotel B’s major corporate customers are.
b. A firm hires an MBA student to collect information directly from a competitor while claiming the information is for a course project.
c. A firm advertises a nonexistent position and interviews a rival’s employees with the intention of obtaining competitor information.