What are the characteristics (e.g., age, income, education) of the target market customers for the following products

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What are the characteristics (e.g., age, income, education) of the target market customers for the following products or services?

(a) National Geographic magazine,

(b) People magazine,

(c) New York Giants football team, and

(d) The U.S. Open tennis tournament.


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Marketing The Core

ISBN: 978-0078028922

5th edition

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

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