What are the pros and cons of standardization for international advertising? How do most companies approach the

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What are the pros and cons of standardization for international advertising? How do most companies approach the complexities of international advertising?

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Principles of Marketing

ISBN: 978-0133084047

15th global edition

Authors: Philip T. Kotler, Gary Armstrong

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Question Posted: Sep 08, 2016 09:46 AM

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What are the pros and cons of standardization for international advertising? How do most companies approach the

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Standardization produces many benefitslower advertising cos...View the full answer

Principles of Marketing

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