What elements of the promotion mix do you think guerrilla marketing relies on the most to be

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What elements of the promotion mix do you think guerrilla marketing relies on the most to be successful?

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Marketing Management

ISBN: 978-0078028861

2nd edition

Authors: Greg Marshall, Mark Johnston

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Question Posted: Jan 10, 2018 01:20 AM

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List the elements of the promotion mix and describe how they are used to deliver personal and mass appeals.
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What elements of the promotion mix do you think guerrilla marketing relies on the most to be

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Guerilla marketing is a marketing technique used by firms with a much lower costs as compared to oth...View the full answer

Marketing Management

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