What is an integrated marketing strategy, what individual decision areas does it link together, and why is

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What is an integrated marketing strategy, what individual decision areas does it link together, and why is it an important concept?

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Business Essentials

ISBN: 978-0134129969

11th edition

Authors: Ronald J. Ebert, Ricky W. Griffin

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Question Posted: Nov 22, 2016 08:05 AM

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What is an integrated marketing strategy, what individual decision areas does it link together, and why is

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An integrated marketing strategy ensures that the four Ps blend together so that they are compatible ...View the full answer

Business Essentials

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