What is media planning? What are the strengths and weaknesses of traditional media, that is, television, radio,
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Media planning is a problemsolving process for getting a message to a tar...View the full answer
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Related Book For
Marketing Real People, Real Choices
ISBN: 978-0132913171
4th Canadian Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
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