What is the current role of each of the traditional communications tools for retailers: advertising, public relations,

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What is the current role of each of the traditional communications tools for retailers: advertising, public relations, personal selling, and sales promotion?

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Retail Management A Strategic Approach

ISBN: 978-0132720823

12th edition

Authors: Barry R. Berman, Joel R. Evans

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Question Posted: Mar 21, 2016 02:03 AM

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What is the current role of each of the traditional communications tools for retailers: advertising, public relations,

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Advertising Generate store traffic stress immediacy inform consumers ...View the full answer

Retail Management A Strategic Approach

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