What is the role of market segmentation and positioning in international marketing? What is a global market

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What is the role of market segmentation and positioning in international marketing? What is a global market segment?

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International Business and the New Realities

ISBN: 978-0136090984

2nd Edition

Authors: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger

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Question Posted: Nov 27, 2012 06:54 AM

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What is the role of market segmentation and positioning in international marketing? What is a global market

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Market segmentation divides the firms customer base into ...View the full answer

International Business and the New Realities

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