What is the Yankelovich Monitor Mindbase, and how does it categorize consumers?

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:21 AM

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What is the Yankelovich Monitor Mindbase, and how does it categorize consumers?

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The Yankelovich MONITOR has been tracking consumer values and lifestyles since 1971 Its ...View the full answer

Advertising & IMC Principles & Practice

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