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What leads to the greatest waste of money in TV commercial production? Explain.

What leads to the greatest waste of money in TV commercial production? Explain.

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There is a belief in the industry that high priced celebrity talent and extravagan…View the full answer


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Contemporary Advertising and Integrated Marketing Communications

Contemporary Advertising and Integrated Marketing Communications

ISBN: 978-0078028953

14th edition

Authors: William Arens, Michael Weigold, Christian Arens

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Posted Date: March 17, 2016 03:47:50
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