What might the organizational structure of the research department be like for the following organizations? a. A
Question:
a. A large advertising agency
b. A founder-owned company that operates a 20-unit restaurant chain
c. Your university
d. An industrial marketer with four product divisions
e. A large consumer products company
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The placement of research within a firms organizational structure and the structure of the research department itself vary substantially depending on ...View the full answer
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Related Book For
Business research methods
ISBN: 978-1439080672
8th Edition
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
Question Posted:
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