What type of research did those leading Modify Watches conduct when completing a product/service feasibility analysis and

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What type of research did those leading Modify Watches conduct when completing a product/service feasibility analysis and what additional research might the founders have pursued when assessing the feasibility of their firm’s products?

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Entrepreneurship Successfully Launching New Ventures

ISBN: 978-0133797190

5th edition

Authors: Bruce R. Barringer, R. Duane Ireland

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Question Posted: Aug 26, 2015 05:34 AM

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What type of research did those leading Modify Watches conduct when completing a product/service feasibility analysis and

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Modify tested the basic premise that people would buy watches with interchangeabl...View the full answer

Entrepreneurship Successfully Launching New Ventures

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