What will be the impact of satellite TV on international advertising?

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Question Posted: Apr 26, 2016 09:53 AM

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What will be the impact of satellite TV on international advertising?

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The largest anticipated impact will be that more localized advertising campaigns will ...View the full answer

Global Marketing management

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