When the value of a loyal customer (VLC) market segment is high, should these customers be given

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When the value of a loyal customer (VLC) market segment is high, should these customers be given premium goods and services for premium prices? If the VLC is low, should they be given less service? Explain.
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OM operations management

ISBN: 978-1285451374

5th edition

Authors: David Alan Collier, James R. Evans

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