Why do advertisers pay large sums of money to celebrities to do the voiceovers for their commercials?
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Advertisers will often pay as much as 500000 to celebrities just to have them do the voiceovers for ...View the full answer
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Related Book For 
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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