Why do consumers of services perceive higher levels of risk associated with their purchases compared to goods

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Why do consumers of services perceive higher levels of risk associated with their purchases compared to goods purchases?

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Services Marketing Concepts, Strategies, & Cases

ISBN: 978-1439039397

4th edition

Authors: Douglas Hoffman, john Bateson

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Question Posted: Aug 31, 2012 02:26 AM

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Why do consumers of services perceive higher levels of risk associated with their purchases compared to goods

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