Why might some companies be willing to undertake new or additional international and export marketing even though

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Why might some companies be willing to undertake new or additional international and export marketing even though it apparently offers only similar (or even lower) levels of profitability?

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International Marketing & Export Management

ISBN: 978-0273743880

7th edition

Authors: Gerald Albaum, Edwin Duerr

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Question Posted: Dec 02, 2015 04:35 AM

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Why might some companies be willing to undertake new or additional international and export marketing even though

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To conclude I can say that the companies see offsetting ...View the full answer

International Marketing & Export Management

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