Why might some companies be willing to undertake new or additional international and export marketing even though it apparently offers only similar (or even lower) levels of profitability?
Why might some companies be willing to undertake new or additional international and export marketing even though it apparently offers only similar (or even lower) levels of profitability?
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Related Book For 
International Marketing & Export Management
7th edition
Authors: Gerald Albaum, Edwin Duerr
ISBN: 978-0273743880