Why should managers develop metrics to track and monitor the firms performance? What role do financial ratios

Question:

Why should managers develop metrics to track and monitor the firm’s performance? What role do play?
Financial Ratios
The term is enough to curl one's hair, conjuring up those complex problems we encountered in high school math that left many of us babbling and frustrated. But when it comes to investing, that need not be the case. In fact, there are ratios that,...