Why wouldnt a producer of toothpaste just lower the price of its product rather than offer consumers

Question:

Why wouldn’t a producer of toothpaste just lower the price of its product rather than offer consumers a priceoff coupon?
Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

Question Posted: