You want to either create a product or service that doesn't exist (for example, a dishwashing robot)
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Provide substantial details about the product characteristics, features, and benefits. You should not consider or discuss pricing, promotional activities, or distribution/channel matters at this time. Begin by brainstorming a list of possible topics.
Identify a few business problems or challenges that you might like to address. One possibility for selecting a topic is to draw from your own life, either past or present. You might revisit a business problem you have had to solve at a previous job, or you might decide to develop a marketing plan for a local product or service. You could also rely on current events for inspiration. You might pretend you are the CEO of a company that is in the news because it is faltering or expanding. You could also rely completely on your own imagination. Have you always had a great idea for a business or a product? Now is your chance to outline a business development plan or to pretend your product is already a reality and develop a marketing plan for it.
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Related Book For
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts
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