1. Are the social media sites that Mabel’s Labels uses Information Systems?
2. What do you think are the benefits to Mabel’s Labels of joining and participating in their various social media sites? What are the costs?
3. Can larger companies do the same social media marketing and promotion that Mabel’s Labels can? Do you think small businesses have an advantage in social media promotion over larger organizations? Justify your answers.
4. What risks does Mabel’s Labels face in their social networking strategy; that is, what are the downsides to using social media for small businesses?