1. Compare and contrast the strategic vision of El Banco and United Commercial Bank. 2. Identify the...

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1. Compare and contrast the strategic vision of El Banco and United Commercial Bank.
2. Identify the service winners, qualifiers, and service losers for El Banco and United Commercial Bank.
3. What are the differentiating features of banks that target ethnic communities?
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Service Management Operations Strategy Information Technology

ISBN: 978-0077841201

8th edition

Authors: James Fitzsimmons, Mona Fitzsimmons, Sanjeev Bordoloi

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