1. Critically evaluate the questionnaire. 2. Will Canterbury Travels gain the information it needs from this survey?...

Question:

1. Critically evaluate the questionnaire.

2. Will Canterbury Travels gain the information it needs from this survey?


Hometown, located in the north central United States, had a population of about fifty thousand. There were two travel agencies in Hometown before Canterbury Travels opened its doors. Canterbury Travels was in its second month of operations. Owner Roxanne Freeman had expected to have more business than she actually had. She decided that she needed to conduct a survey to determine how much business Hometown offered. She also wanted to learn whether people were aware of Canterbury Travels. She thought that this survey would determine the effectiveness of her advertising.


Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Business research methods

ISBN: 978-1439080672

8th Edition

Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

Question Posted: