1. What is the typical process for developing questionnaires for markets where consumers speak a language other...

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1. What is the typical process for developing questionnaires for markets where consumers speak a language other than English?

2. Find someone who speaks Spanish and have him or her back translate the questions that appear in Case Exhibit. Are these Spanish-language questions adequate?

The questions in Case Exhibit, about a visit to McDonaldâ€™s, originally appeared in Spanish and were translated intoEnglish.

1. What is the typical process for developing questionnaires for

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Business research methods

ISBN: 978-1439080672

8th Edition

Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

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Question Posted: Oct 02, 2012 07:47 AM

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1. What is the typical process for developing questionnaires for markets where consumers speak a language other...

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1 Usually a questionnaire goes through several revisions The exact number of revisions depends on the researchers and clients judgment Revising the qu...View the full answer

Business research methods

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