1. Dan Wales repeatedly mentions cues in explaining Wellbeing and the restaurants relationship with customers. Brainstorm external...
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2. How is Wellbeing positioned in the marketplace? Which consumers does the chain target? Are its product assortment, pricing, promotion, and place decisions consistent with this targeting and positioning?
3. Which trend affecting the future of retailing do you think will most impact Wellbeing in the coming years?
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1 Consumers often use extrinsic characteristics to judge quality Examples include price brand image store image cleanliness of retail store friendline...View the full answer
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