1. Do you agree with Nikes decision to downplay green issues when marketing their shoes? Why or...
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2. Assuming price and quality are both acceptable; to what degree do you consider the ethical reputation of a company when buying a product or service?
3. Does it seem like Nike is doing enough to build and maintain the trust in its brand? If not, what else would you like to see the company pursue?
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Related Book For
Organizational Behavior Improving Performance and Commitment in the Workplace
ISBN: 978-0078029356
3rd edition
Authors: Jason Colquitt, Jeffery LePine, Michael Wesson
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