1. Go to secondary data sources such as your universitys online databases. You may want to talk...

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1. Go to secondary data sources such as your university’s online databases. You may want to talk to your librarian or search online for the most appropriate databases for this topic. Search for some articles on “global warming” or “climate change.” Take notes on the topics that are covered in the titles or abstracts and create an outline of the topics covered. This will help you become familiar with the subject in greater detail.
2. Scan several of the articles you’ve found and outline key points made in the articles. Organize the articles based on the topics covered and write a five-page paper on the topic using subheadings to cover the different issues you’ve discovered.
3. Evaluate the sources you’ve used in your paper according to the criteria outlined in this chapter. Do you believe some sources of information are more trustworthy than others? How would you determine trustworthiness?
4. If Nick Thomas wants to learn how consumers’ attitudes toward global warming are related to car-buying intentions, where might he find this data?
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Marketing Research

ISBN: 978-0133074673

7th edition

Authors: Alvin C. Burns, Ronald F. Bush

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