1 Has Brian completed the proper marketing research for this
1. Has Brian completed the proper marketing research for this potential opportunity? Why or why not? Explain.
2. Based on the case, are there key mistakes that you would caution Brian about? Explain.
3. What specific steps would you recommend to Brian in order for him to better assess this opportunity?

Membership TRY NOW
  • Access to 800,000+ Textbook Solutions
  • Ask any question from 24/7 available
    Tutors
  • Live Video Consultation with Tutors
  • 50,000+ Answers by Tutors
OR
Relevant Tutors available to help