Question

1. Will the information that Roberta is seeking be of value to her in competing in this market? Why or why not?
2. How would your recommend Roberta put together her marketing research plan? What should be involved?
3. How expensive will it be for Roberta to follow your recommendations for her marketing research plan? Describe any other marketing research she could undertake in the near future that would be of minimal cost.



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  • CreatedJanuary 14, 2015
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