1. Have students use a search engine to research Sonys efforts to build a brand community. 2....

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1. Have students use a search engine to research Sony’s efforts to build a brand community.
2. Research other similar facilities that might compare to the Sony Metreon. How do they share common attributes and goals that are relevant for customer relationship management?
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Marketing Management

ISBN: 978-0136074892

4th edition

Authors: Russell S. Winer, Ravi Dhar

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