1. How can Cineplex Scene calculate lifetime value of a moviegoer? 2. From a CRM perspective, what...
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2. From a CRM perspective, what are some of the patterns that Cineplex can analyze from its Scene database? How can it act on those patterns?
3. What are some of the ethical considerations in collecting and analyzing such data?
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Related Book For
Marketing Management
ISBN: 978-0132161077
14th Canadian Edition
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
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