1. How did Allegro significantly improve click-through rates with Web analytics? 2. What were the challenges, the...

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1. How did Allegro significantly improve click-through rates with Web analytics?
2. What were the challenges, the proposed solution, and the obtained results?

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Business Intelligence and Analytics Systems for Decision Support

ISBN: 978-0133050905

10th Edition

Authors: Ramesh Sharda, Dursun Delen, Efraim Turban

Question Posted: Dec 30, 2014 11:14 AM

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1. How did Allegro significantly improve click-through rates with Web analytics? 2. What were the challenges, the...

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Business Intelligence and Analytics Systems for Decision Support

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