1. How did Lotte.com use analytics to improve sales? 2. What were the challenges, the proposed solution,...

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1. How did Lotte.com use analytics to improve sales?
2. What were the challenges, the proposed solution, and the obtained results?
3. Do you think e-commerce companies are in better position to leverage benefits of analytics? Why? How?

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Business Intelligence and Analytics Systems for Decision Support

ISBN: 978-0133050905

10th Edition

Authors: Ramesh Sharda, Dursun Delen, Efraim Turban

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Question Posted: Dec 30, 2014 11:14 AM

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1. How did Lotte.com use analytics to improve sales? 2. What were the challenges, the proposed solution,...

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1 Lottecom introduced its integrated Web traffic analysis system using the SAS for Customer Experien...View the full answer

Business Intelligence and Analytics Systems for Decision Support

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