1. How did the AFLAC duck build brand recognition? Does high brand recognition translate directly into greater...

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1. How did the AFLAC duck build brand recognition? Does high brand recognition translate directly into greater sales for the brand?
2. Using the communication model, explain the process used by AFLAC in successfully creating phenomenal name recognition.
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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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