Why would someone shop on the Internet? Buy an iPod? Eat at TGI Fridays frequently? a) Why
Question:
a) Why would someone else not make those purchases?
b) How would you choose one outlet, brand, or model over the others? Would others make the same choice in the same way?
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a b They should focus on lifestyles and the role these p...View the full answer
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 978-0077645557
12th edition
Authors: Delbert Hawkins, David Mothersbaugh
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