1. How does Google’s mission drive strategy at the company?
2. Is Google’s stance toward Internet search in China consistent with its mission?
3. Do you think that Google should have entered China and engaged in self-censorship, given the company’s long-standing mantra “Don’t be evil”? Is it better to engage in self-censorship than have the government censor for you?
4. If all foreign search engine companies declined to invest directly in China due to concerns over censorship, what do you think the results would be? Who would benefit most from this action? Who would lose the most?

Google, the fast growing Internet search engine company, was established with a clear mission in mind: to organize the world’s information and make it universally acceptable and useful. This mission has driven Google to create a search engine that on the basis of key words entered by the user will scan the Web for text, images, videos, news articles, books, and academic journals, among other things. Google has built a highly profitable advertising business on the back of its search engine, which is by far the most widely used in the world. Under the pay-per click business model, advertisers pay Google every time a user of its search engine clicks on one of the paid links typically listed on the right hand side of Google’s results page.