1. How does the Joe Fresh brand of fashion products create value for consumers? What is their value equation?
2. Describe the target market for Joe Fresh fashions across various market segmentation variables.
3. Explain the concept of brand equity and link it to the growth of the Joe Fresh brand. How does the Joe Fresh brand stack up to Walmart’s low cost fashion? How does it stack up to popular fashionable brands like Zara?
4. What do you think of the brand extension of Joe Fresh into other home ware goods? Do you think it is a good idea? Why or why not?