1. How does the Travelocity Guarantee reinforce brand loyalty?
2. What kind of response has Travelocity gotten from the launch of the guarantee program?
Travelocity is a pioneering brand in the world of Internet travel businesses. Travelocity has maintained its brand leadership by embracing a stance of traveler advocacy. The Travelocity Guarantee promotes the idea that what you book will be right, or Travelocity will work with their partners to make it right.