1. If Carvin experienced an increase in orders from its website over a period of two weeks, should it expand its production capacity to make sure it can handle increased demand in the future? Why or why not?

2. Watch the video of Carvin’s production in action at www.carvinchannel.com. How would this information help convince potential buyers to consider Carvin?

3. Wooden musical instruments have been carved by hand for hundreds of years. Why wouldn’t Carvin want to continue this tradition?