1. If you are in charge of the marketing strategy for Coca-Cola BlK in America, who should...

Question:

1. If you are in charge of the marketing strategy for Coca-Cola BlãK in America, who should be your target consumers? Why?
2. What kinds of advertising messages would appeal to the target consumer to cause an attitude change toward Coca-Cola BlãK?
3. Compared to ordinary Coca-Cola, Coca-Cola BlãK is expensive ($1.99). How should Coca-Cola BlãK be positioned?