Question

1. In developing this product, how did the creative thinking process work? Describe what took place in each of the four steps.
2. Why did the manager have Post-its sent to secretaries throughout the company? What was his objective in doing this?
3. What type of innovation was this: invention, extension, duplication, or synthesis? Defend your answer.
4. Which of the innovation sources discussed in the chapter help account for this product’s success? Explain in detail.



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  • CreatedJanuary 14, 2015
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