1. Is Benetton a multinational enterprise? 2. What are the country-specific factors that have boosted Benettons success?...

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1. Is Benetton a multinational enterprise?
2. What are the country-specific factors that have boosted Benetton’s success?
3. What are Benetton’s firm-specific advantages?

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International Business

ISBN: 978-0273760979

6th edition

Authors: Alan M. Rugman, Simon Collinson

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Question Posted: Dec 19, 2015 05:18 AM

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1. Is Benetton a multinational enterprise? 2. What are the country-specific factors that have boosted Benettons success?...

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1 Benetton is not an MNE because it is headquartered in Italy and what might be considered internati...View the full answer

International Business

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