1. Is there any truth in the potential investors comment? Is the lack of uniqueness going to...

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1. Is there any truth in the potential investor’s comment? Is the lack of uniqueness going to hurt George’s chances of success? Explain.

2. If George were going to make his business venture unique, what steps might he take? Be complete in your answer.

3. In addition to the uniqueness feature, what other critical factors is George overlooking? Identify and describe three, and give your recommendations for what to do about them.


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