1. Several advertising agencies are competing for the Golf Buggy account. Most are recommending communications that are consistent with an intentional method of learning. However, one agency is suggesting a behavioral or unintentional learning campaign. Should Gold Buggy give serious consideration to this agency based on its approach to consumer learning? Explain your choice.
2. How is a single-seat, three-wheel golf cart likely to be initially received in the marketplace? Use the steps in the consumer perception process to explain your position.
3. Would Golf Buggy have more success targeting a vehicle like this at non-golfers for use in large workplaces and perhaps even for consumers liking for an alternative to walking or driving when traveling short distances? Explain why.