1. Why does Culver’s use a phrase like “quick service” rather than “fast food” to describe their food service?
2. Why is a high-level of customer service such an important part of Culver’s business model?
Culver’s is an American style hamburger and ice cream family-owned restaurant with a strong focus on the positive interactions between customers, staff, and high-quality food. Founded in 1984, Culver’s is famous for their friendly and quick service as well as their fresh never frozen Butterburger. CEO Craig Culver founded the business with his wife and parents after working for McDonald’s and realizing there was a niche for providing fresh, quality food in a fast paced environment.