Question

1. Should Nick Thomas use his own internal supplier, ZEN’s existing marketing research department, to answer his questions? Are there reasons why he should not use them?
2. If Nick decides to bring in an outside marketing research firm, he will have to reveal proprietary information that is valued at millions of dollars. A competitor would love to know what Zen is planning through their new Global Motors division. Does the MRA Code of Marketing Research Standards address this issue?


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  • CreatedAugust 06, 2015
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